Management Service Consulting recrute pour le compte de son client la position ci-dessous
Titre du poste : Senior Specialist Marketing – Enterprise sector
Type d’entreprise : Télécommunication
Lieu de prestation : Kinshasa
Type de contrat : CDI
Effectif à recruter : 1
Date limite : 10 Février 2021
1.Introduction
The job profile provides information to be used in a wide range of Human Resource decisions such as job evaluation, recruitment and selection, performance management, succession management and training and development.
2.Performance Criteria
Main Purpose
Responsible for implementing a marketing workplan in order to effectively execute outlined marketing plan tailored to maximize on company profits and support sales.
1 - Key Performance AREA (Objective): Weight: 35%
FINANCIAL
Key Performance INDICATORS
Performance Standards/Targets
Align marketing budget to workplan
Annual
Marketing budget
Track marketing costs in line with approved budget
Ongoing
Tracking report
Evaluate marketing activities to ascertain market spend effectiveness
Ongoing
Tracking report
Marketing Forecast
2 - Key Performance AREA (CLIENT COMMUNICATION): Weight: 35%
CUSTOMER AND STAKEHOLDER MANAGEMENT
Key Performance INDICATORS
Performance Standards/Targets
Contribute to the Localising of Brand messaging, integrated brand launch and relevant communication including promotions and campaigns.
Ongoing
Agency Briefs/ Project brief
Monitoring Marketing communications through different media i.e. press, digital, radio, outdoor advertising and TV.
Ongoing
Media schedule/ Content plan
Organize and coordinate sales activations and Marketing events
Monthly
Event checklist/ Marketing framework/ Leads tracker
Facilitating CSR projects and events.
Monthly
Marketing budget
3 - Key Performance AREA – (INTERNAL COMMUNICATION) : Weight:25%
INTERNAL PROCESSES & REPORTING
Key Performance INDICATORS
Performance Standards/Targets
Research and development of internal & external communication material – articles, newsletter content, questionnaires, speech pointers for internal and external speakers.
Monthly
Prepare briefs for the development al of Marketing content – adverts, emailers, fliers, billboards, radio scripts etc.
Ongoing
Prepare training material to educating employees about brand promise, standards, tools and training to become effective brand champions.
Ongoing
Emailers/Training
Compile Marketing and internal reports.
Weekly
Monthly
Quarterly
Collate market intelligence and ensure timely environmental awareness to guide decision making.
Ongoing
Monthly Report
4 - Key Performance AREA - Develop Loyalty & Retention Plan : Weight:10%
Key Performance INDICATORS
Performance Standards/Targets
Implement effective marketing communication to ensure all retention initiatives are communicated to the customer using existing communication mediums.
Quarterly
3 Key Decisions and Accountability
Key Decisions:
Marketing initiatives in line with budget.
Accountable for:
Agency Liaison
Developing and adhering to marketing work plan.
4Job Requirements
4.1Qualifications
Formal Qualifications Required
Essential / Desirable
University Degree in Marketing/ Communication or equivalent
Essential
4.2Experience
Job Related Experience Required
Time Span
Essential / Desirable
Relevant, marketing or advertising experience.
Excellent writing and verbal communication skills.
Experience in the Telco sector
Bilingual English / french
7 years
Essential
Essential
Advantage
Essential
4.3Knowledge Areas
Job Related Knowledge Required
Essential / Desirable
Experience in crafting and executing an effective marketing plan
Essential
Knowledge of marketing management approaches and methodologies.
Essential
Experience in people management, leading and directing team members to ensure goals are achieved.
Essential
4.4Skills
Job Related Skills Required
Essential / Desirable
Ability to think creatively and innovatively
Essential
Budget management skills and proficiency
Essential
Analytical skills to forecast and identify trends and challenges
Essential
Strong Research and analytical skills
Essential
Familiarity with the latest trends, technologies, methodologies in graphic design, production etc.
Desirable
Professional judgement and discretion
Essential
Ability to lead, manage and develop team members
Essential
N.B : - Les candidatures féminines sont vivement encouragées.
- Seuls les candidats retenus pour la prochaine étape seront contactés.
Postulez en envoyant le CV en anglais à l’adresse [email protected]. Veuillez noter qu´il est obligatoire d´indiquer l’intitulé du poste dans l´objet du message.
